Internal Review

Home services landing pages

Four direct-response landing pages, one per vertical. Each is a distinct editorial register rather than one template reskinned, and each carries a qualifying lead capture form.

Not yet live-ready. The capture forms are wired but the POST endpoint is intentionally blank — they validate and show the thank-you state without sending anything. Set LEAD_ENDPOINT in /assets/lead.js and replace the {{BRAND_NAME}}, {{MAX_PARTNERS}}, {{PRIVACY_URL}} and {{TERMS_URL}} tokens before any traffic runs. See the README.
Roofing
After the storm
Local-news storm advisory. Inverted pyramid, dateline, sticky form rail. Built for the post-event surge window.
Register — consumer news bulletin
Remodeling
The room you keep putting off
Shelter-magazine editorial. Full-bleed hero, display serif, the plan-before-price argument. Highest-headroom vertical.
Register — design magazine feature
Exteriors
Windows, doors and siding
Consumer buying guide. Key-takeaways box, sticky contents, material comparison table, anti-hard-sell section.
Register — consumer guide explainer
Tree Service
The tree nobody looked at
Longform field report on a dark ground. Chaptered, drop cap, the uninsured-operator argument. Pushes ticket mix upward.
Register — investigative field report